Sport Management: Full Lecture Course
A free short course by Sportal Corporate — not a credit-bearing university award.
7h 53m of video12 videos17 written lessons
A complete university lecture course in sport management — history, management, marketing, finance, law, ethics, facilities, events, sponsorship and IP.
Twelve full-length lectures cover the history of sport management, then management and marketing principles applied to sport, finance and economics, legal and ethical principles, facility management, event management, sport sales and sponsorship, two lectures on intellectual property, and sports violence and liability. It is the closest thing here to sitting a semester of a sport management degree.
Recorded in 2016, and the legal lectures teach United States law — both are stated on the lessons themselves so nothing is passed off as current or universal. It suits students wanting the full arc of the discipline in one place, and professionals filling gaps. Lessons are long; expect to work through it over weeks. A ten-question quiz at 80% earns a verifiable certificate.
Start learning
Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.
Start free course →You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.
What you will learn
29 lessons · 7h 53m- 1How this course works
- 2Video 1 — The history of sport management37m
- 3Notes — The history of sport management
- 4Video 2 — Management principles applied to sport25m
- 5Notes — Management principles applied to sport
- 6Video 3 — Marketing principles applied to sport58m
- 7Notes — Marketing principles applied to sport
- 8Video 4 — Finance and economics in sport37m
- 9Notes — Finance and economics in sport
- 10Video 5 — Legal principles applied to sport42m
- 11Notes — Legal principles applied to sport
- 12Video 6 — Ethical principles applied to sport30m
- 13Notes — Ethical principles applied to sport
- 14Video 7 — Facility management47m
- 15Notes — Facility management
- 16Video 8 — Event management36m
- 17Notes — Event management
- 18Video 9 — Sport sales and sponsorship54m
- 19Notes — Sport sales and sponsorship
- 20Video 10 — Intellectual property in sport52m
- 21Notes — Intellectual property in sport
- 22Video 11 — Intellectual property law in more depth29m
- 23Notes — Intellectual property law in more depth
- 24Video 12 — Sports violence and liability26m
- 25Notes — Sports violence and liability
- 26Key terms
- 27Key takeaways
- 28Applied output — A management brief for a real organisation
- 29Exercise — Map the whole discipline onto one organisation
Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.