Sportal Education OSCredit engine · NCrF-aligned
SC-MANAGEMENTFree course · Certificate on completion

Introduction to Sports Management

A free short course by Sportal Corporate — not a credit-bearing university award.

3h 22m of video10 videos17 written lessons

How clubs, leagues and governing bodies are organised, funded and run — revenue, governance, contracts and the commercial structure of sport.

The course maps the industry: what sport management actually is, how the structure fits together, and where the money comes from. It looks closely at how IPL teams make money, the Olympic business model, revenue streams for teams, how sports contracts work, and the way media rights are being rewritten. A lesson on scope and careers in India grounds it in a real market.

It is written for anyone considering sport as an industry rather than a hobby — students choosing a degree, professionals moving across from another sector, and people already working in a club who want to see the whole board rather than their corner of it. Ten video lessons, released one at a time, with notes and an exercise. A ten-question quiz at 80% earns a verifiable certificate.

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Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.

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You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.

What you will learn

27 lessons · 3h 22m
  1. 1How this course works
  2. 2Video 1 — What is sport management?4m
  3. 3Notes — What is sport management?
  4. 4Video 2 — How IPL teams actually make money6m
  5. 5Notes — How IPL teams actually make money
  6. 6Video 3 — The Olympics business model8m
  7. 7Notes — The Olympics business model
  8. 8Video 4 — Sports management in India: scope and careers5m
  9. 9Notes — Sports management in India: scope and careers
  10. 10Video 5 — Inside sports management27m
  11. 11Notes — Inside sports management
  12. 12Video 6 — The structure of the sport industry24m
  13. 13Notes — The structure of the sport industry
  14. 14Video 7 — Revenue streams for sports teams23m
  15. 15Notes — Revenue streams for sports teams
  16. 16Video 8 — Building a career in sport56m
  17. 17Notes — Building a career in sport
  18. 18Video 9 — Sports contracts explained34m
  19. 19Notes — Sports contracts explained
  20. 20Video 10 — How sports media rights are changing15m
  21. 21Notes — How sports media rights are changing
  22. 22Key terms
  23. 23Key takeaways
  24. 24Exercise — Map a property's revenue
  25. 25Exercise — Build a sponsorship pitch
  26. 26Exercise — Governance audit
  27. 27Further viewing — optional

Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.

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Introduction to Sports Management — Free Course