Introduction to Sports Sponsorship
A free short course by Sportal Corporate — not a credit-bearing university award.
4h 5m of video10 videos15 written lessons
The commercial craft of sport — building inventory, valuing it, writing the proposal, activating the deal and proving it worked. Free, with a certificate.
The course separates sponsorship from endorsement, then goes through naming rights and marquee inventory, valuing a package with data rather than instinct, and writing a proposal a brand will actually read. It examines activations that worked and why, ambush marketing, the shifting value of sponsorship, and where the discipline is heading.
It is aimed at commercial and partnerships staff, agency account teams, event organisers selling their own inventory, and students heading for the business side of sport. Ten video lessons are released one at a time, with written notes, key terms and a practical exercise built around a real proposal. A ten-question quiz at 80% issues a certificate with an ID anyone can verify.
Start learning
Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.
Start free course →You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.
What you will learn
25 lessons · 4h 5m- 1How this course works
- 2Video 1 — How sponsorship actually works13m
- 3Notes — How sponsorship actually works
- 4Video 2 — Sponsorship fundamentals (Sports Law Academy)13m
- 5Notes — Sponsorship fundamentals (Sports Law Academy)
- 6Video 3 — Sponsorship vs endorsement3m
- 7Notes — Sponsorship vs endorsement
- 8Video 4 — Naming rights and marquee inventory45m
- 9Notes — Naming rights and marquee inventory
- 10Video 5 — Writing a proposal that gets read34m
- 11Notes — Writing a proposal that gets read
- 12Video 6 — Valuing sponsorship with data20m
- 13Notes — Valuing sponsorship with data
- 14Video 7 — The changing value of sponsorship (Nielsen)15m
- 15Notes — The changing value of sponsorship (Nielsen)
- 16Video 8 — Sponsorship activations that actually worked27m
- 17Notes — Sponsorship activations that actually worked
- 18Video 9 — Ambush marketing explained47m
- 19Notes — Ambush marketing explained
- 20Video 10 — Where sponsorship is heading27m
- 21Notes — Where sponsorship is heading
- 22Key terms
- 23Key takeaways
- 24Exercise — The full commercial package
- 25Exercise — Build a sponsorship pitch
Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.