Esports Management
A free short course by Sportal Corporate — not a credit-bearing university award.
3h 57m of video14 videos19 written lessons
How competitive gaming works as an industry — the ecosystem, franchised leagues, sponsorship, broadcast operations, welfare and integrity.
The course traces how competitive gaming became an industry and how it makes money, then confronts the economics that do not add up. It examines what franchising means and what happens when it fails, building and pricing a sponsorship, and the production side — behind the scenes at a major event, broadcasting on a small budget, and how a professional broadcast is built. It closes on burnout, a career that ended early, match fixing, and governance.
It is written for people entering esports commercially or operationally, and for traditional sports staff who need to judge the sector honestly. Fourteen video lessons are released one at a time. A ten-question quiz at 80% earns a verifiable certificate.
Start learning
Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.
Start free course →You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.
What you will learn
33 lessons · 3h 57m- 1How this course works
- 2Video 1 — How competitive gaming became an industry10m
- 3Notes — How competitive gaming became an industry
- 4Video 2 — How esports makes money30m
- 5Notes — How esports makes money
- 6Video 3 — The economics that do not add up41m
- 7Notes — The economics that do not add up
- 8Video 4 — What franchising means in esports6m
- 9Notes — What franchising means in esports
- 10Video 5 — When franchising goes wrong14m
- 11Notes — When franchising goes wrong
- 12Video 6 — Building an esports sponsorship strategy14m
- 13Notes — Building an esports sponsorship strategy
- 14Video 7 — Pricing a sponsorship14m
- 15Notes — Pricing a sponsorship
- 16Video 8 — Behind the scenes at a major event4m
- 17Notes — Behind the scenes at a major event
- 18Video 9 — Producing a broadcast on a small budget10m
- 19Notes — Producing a broadcast on a small budget
- 20Video 10 — How a professional broadcast is built21m
- 21Notes — How a professional broadcast is built
- 22Video 11 — Burnout in esports3m
- 23Notes — Burnout in esports
- 24Video 12 — A career that ended early8m
- 25Notes — A career that ended early
- 26Video 13 — Match fixing and competitive integrity21m
- 27Notes — Match fixing and competitive integrity
- 28Video 14 — Regulation and governance41m
- 29Notes — Regulation and governance
- 30Key terms
- 31Key takeaways
- 32Applied output — A business and operations plan for an esports tournament
- 33Exercise — Build a team's income statement
Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.