Sportal Education OSCredit engine · NCrF-aligned
SC-BROADCASTFree course · Certificate on completion

Introduction to Sports Media and Broadcasting

A free short course by Sportal Corporate — not a credit-bearing university award.

1h 48m of video7 videos12 written lessons

How live sport reaches an audience — media rights, the production truck, the shift to streaming, and the ethics of sports journalism.

The course looks at where sports broadcasting is going and how media rights work in emerging markets, then goes inside a live broadcast and into the truck itself to see what the equipment does and who operates it. It covers the move from scheduled television to streaming, what that does to rights values, and ethics and accuracy in sports journalism.

It is written for people who want to work in sports media — production, rights, journalism or club content — and for commercial staff who negotiate against broadcasters and need to understand their economics. Seven video lessons are released one at a time, with notes, key terms and an exercise. Pass the ten-question quiz at 80% for a verifiable certificate.

Start learning

Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.

Start free course →

You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.

What you will learn

19 lessons · 1h 48m
  1. 1How this course works
  2. 2Video 1 — Where sports broadcasting is going18m
  3. 3Notes — Where sports broadcasting is going
  4. 4Video 2 — Media rights in emerging markets3m
  5. 5Notes — Media rights in emerging markets
  6. 6Video 3 — Inside a live sports broadcast4m
  7. 7Notes — Inside a live sports broadcast
  8. 8Video 4 — What is actually inside a broadcast truck14m
  9. 9Notes — What is actually inside a broadcast truck
  10. 10Video 5 — The shift to streaming12m
  11. 11Notes — The shift to streaming
  12. 12Video 6 — Ethics and accuracy in sports journalism54m
  13. 13Notes — Ethics and accuracy in sports journalism
  14. 14Video 7 — Behind the scenes of a network broadcast2m
  15. 15Notes — Behind the scenes of a network broadcast
  16. 16Key terms
  17. 17Key takeaways
  18. 18Applied output — A rights distribution and content plan for a league
  19. 19Exercise — Count the cameras

Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.

More in events, venues and operations

See all free courses →