Introduction to Sports Finance and Economics
A free short course by Sportal Corporate — not a credit-bearing university award.
2h 39m of video8 videos13 written lessons
Where the money in sport comes from, how a club's accounts actually work, and why competitive balance is an economic problem.
The course teaches you to read a club's accounts line by line, then examines how the biggest clubs make money, the economics of a stadium, and what the Deloitte Football Money League does and does not tell you. It covers salary caps and competitive balance, football finance explained by working accountants, and how sport became a trillion-dollar asset class.
It suits anyone who has to interpret a sports business — analysts, journalists, commercial staff, agency teams — and students on a management or finance track who want the numbers to mean something. Eight video lessons are released one at a time, with written notes, key terms and an exercise. A ten-question quiz at 80% issues a verifiable certificate.
Start learning
Free, self-paced, no payment. Work through the lessons, pass the quiz, and get a certificate you can verify by QR code.
Start free course →You will sign in with Google to save your progress. Already have a Sportal account? The same button signs you in.
What you will learn
21 lessons · 2h 39m- 1How this course works
- 2Video 1 — Where the money in sport comes from7m
- 3Notes — Where the money in sport comes from
- 4Video 2 — How to read a club's accounts9m
- 5Notes — How to read a club's accounts
- 6Video 3 — How the biggest clubs actually make money10m
- 7Notes — How the biggest clubs actually make money
- 8Video 4 — The economics of a stadium15m
- 9Notes — The economics of a stadium
- 10Video 5 — The Deloitte Football Money League explained15m
- 11Notes — The Deloitte Football Money League explained
- 12Video 6 — Salary caps and competitive balance23m
- 13Notes — Salary caps and competitive balance
- 14Video 7 — Football finance, explained by accountants33m
- 15Notes — Football finance, explained by accountants
- 16Video 8 — How sport became a trillion-dollar asset class47m
- 17Notes — How sport became a trillion-dollar asset class
- 18Key terms
- 19Key takeaways
- 20Applied output — A financial model and valuation for a sports property
- 21Exercise — Read one set of real accounts
Lessons unlock one at a time. Finish them all, score 80% on the quiz, and your certificate is issued automatically.
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